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Undoubtedly, this is the most common teaser campaign, as we all love sales. They can be dedicated to any holiday, like Christmas or Black Friday. Any online store or company of any industry may try this type of emails out.

Focus: here you may focus on the products you are about to cut prices for or the amount of the discount you offer. Some marketers think that adding a countdown timer is enough when starting a teaser campaign. But in fact, this is just a small element of an email.

Number of emails: normally, it takes two emails for this type of a teaser email campaign. The first one is used to announce the sale, and the second one — to remind about the starting date.

When to send: normally, the first is sent a week or just a day before. And the second one is sent on the very day.

Yet, you may send just one:

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